To really make an impression, opt for higher-quality poster paper.Īs a final tip on materials, use acid-free paper when printing posters, especially if you want them to last for a long time. If you’re on a tight budget and looking for cheap poster printing or believe recipients of your posters will toss them after a few days, opt for lower gsm to save on money. Generally, as you get into the higher ranges of gsm, you will notice a per unit price increase. High-quality business cards are usually printed on 350-400 gsm paper. Typical for street handouts and nightclub flyers. 300-400 gsm: Not too far off from card stock.200-300 gsm: Ideal for situations where look and feel matter.Typically used for takeaway menus, event flyers, and general information sheets. Looks and feels good despite the low cost. Also great for printing flyers on the cheap. 120-170 gsm: Slightly thicker paper commonly used for posters.It’s low-cost and ideal for letterhead or other materials you want to write on. It’s usually uncoated paper, making it easy to write on. 90-120 gsm: Type of paper you’d use in your printer.GSM is NOT a measurement of paper thickness or stiffness, although heavier papers tend to be thicker. This measurement is determined by the weight of a piece of paper measuring 1 metre by 1 metre. Paper weight is measured in gsm, or grams per square metre. Poster Paper Weightĭepending on the printer you order from, you’ll get to select different weights of paper. This involves selecting the right weight, cost, and how long you want the poster to last. Now that you’ve picked your poster size, it’s time to choose the paper it will be printed on. The second is a bus stop poster which can be used for all manner of advertising. The first is a one-sheet poster which is typically used for official advertising for films in cinemas. However, there are two other poster sizes to note. Not many small shops or businesses have use for large format posters bigger than 61 x 91. Thanks to their large size, you can easily include more information and get more creative with your poster design. Because this size is so widely used, it’s easy to find frames for this standard poster size.Īpart from consumer use, this size is ideal for malls, events, and trade shows. It’s the typical size for musical artists and entertainment companies to print promotional posters for fans to purchase at events or in poster shops. This size is a standard international size.
If you really want to attract attention, a large poster will be your ticket. As it’s not a huge poster, opt for a more minimalist approach with large text to get the message across. It’s the perfect size to promote a new item or event in your shop and fits perfectly in a shop window.
The next size up is a medium sized-poster, which is a bit larger than an international standard A2 (42 x 59 cm). They’re ideal for minimalist designs with few words in big, bold text. These small posters are a great economy option if you want to get the word out about an event. This size poster is typically used for flyers, hanging on walls or bulletin boards, and for generally being unobstructive and inoffensive. It’s about twice the size of a piece of printer paper.
In general, the standard international poster size is 61 x 91 cm. įor a point of reference, visualize a standard sheet of printer paper which is 21 x 30 cm. Certain printers may also translate these standard sizes using the A series of international standard paper sizes. Sizing can get confusing since it can (and typically does) depart from the standard small, medium, and large sizing scale. Poster sizing will largely depend on the purpose the poster will serve and where you want to display it. If you’re looking for a comprehensive guide to designing your own posters for business or personal use, you’ve come to the right place ! In this article, we’ll discuss best poster sizes, basic design principles for creating a stellar poster, and how to choose the right printer for your poster. Luckily, there are tons of resources online to help you understand the importance of sizing, key design principles, and printing options.
Designing posters can seem like a daunting task, especially if you run your business by yourself.